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| Taiwan’s Symbol of Excellence |
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| The Mark of Taiwan's Best |
In 1993, CETRA (China External Trade Development
Council) instituted the symbol of Excellence
Awards, an annual selection that heralds Taiwan's
best-designed, most innovative, and highest-quality
products. Overseen by CETRA, the symbol of Excellence
is awarded annually by the R.O.C. government
to a selected group of products.
To be selected, products must excel in the
following five categories: quality system, product
design, R & D/innovation, market position,
and brand awareness. Since its inception, the
symbol of Excellence has become the most prestigious
product recognition program in Asia, with hundreds
of Taiwan companies competing annually for the
award.
Judged by a pannel of experts, the Symbol of
Excellence products represent the full spectrum
of Taiwan industry which includes office automation,
machinery, hardware and building materials,
consumer eletronics, electrical appliances,
communication products, computer hardware &
software, medical instruments/optical apparatus,
transportation, bicycles, sporting goods, jewelry
and timepieces, stationery/gifts/toys, and textiles.
Each year, however, information technology related
products earn nearly half of the awards. |
| Gold
and Silver Winners |
| From the overall group of Symbol of Excellence
recipients, a select number of products (no more
than 30) will also receive the prestigious National
Award of Excellence. These companies are presented
with Gold or Silver awards at the annual Celebration
of Excellence ceremony. |
| The
Selection Process |
| The entire Symbol of Excellence program is divided
into three phases. First, a local pannel of distinguished
scholars, scientists, and other experts select
the Symbol of Excellence winners, after which,
these judges choose up to 30 finalists. An international
panel comprised of eaders of the quality system,
design, media, manufacturing, and marketing industries
then select the Gold and Silver recipients are
all products manufactured in Taiwan are eligible
for awards. This includes Taiwan name brand products,
as well as products manufactured on an OEM or
ODM basis. In additon to Taiwan companies, foreign
firms can enter any product that was manufactured
in Taiwan. |
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